Whatever you do as a digital marketer, the entire work revolves around keywords. The problem is there are many types of keywords in SEO. Selecting the right type of keywords by doing keyword research helps in building a successful strategy to drive good traffic and generate qualified leads and sales.
Keywords act as a medium of communication between your brand and customers. Generally, different types of search queries are used in a strategy to make the content reach wider audiences.
The main idea of using keywords is to feature on the top of the search engine result pages. Thus, it is important to select the right type of keywords. To do so, you need to know the different types of keywords used in SEO.
Here, we will discuss the most common types of keywords in SEO.
1. Short-tail keywords
These are the keywords that contain 1-2 words or variants and are more generic. For example, marketing, sandals, etc., are a few examples of short-tail keywords.
They have a high search volume but are difficult to rank. The conversion rate is also less because a user may just come to browse the website and not have any intention to buy a product or service.
2. Long-tail keywords
These types of keywords comprise more than 3 words that define the user’s intent. For example, a digital marketing course in Telugu. Here, the user’s intention is to find a digital marketing course in Telugu. The user may want to purchase a course or consume free content. So his intent is very specific here.
Unlike short-tail keywords, long-tail keywords will not have huge search volumes. But they have a high conversion rate. Thus, if you are looking to acquire customers, then focus on the long-tail keyword.
3. Branded Keywords
These are the keywords that comprise a brand or business name or its variations. Let’s take Digital Badi as an example. Any keyword that contains Digital Badi is a branded keyword. It helps users in finding your brand name repeatedly because they are already familiar with you.
Other examples: Digital John YouTube channel, Apple smartphones, Dominos veg pizza, Nike sneakers price, etc.
4. Non-branded keywords
Non-branded keywords do not contain a brand name or business name. They may be related to your products but do not include a brand name. These words are related to a specific industry that does not contain the name of a brand, product, and service. We can call these keywords category keywords also.
Example: Sneaker shoe price, veg pizza, Italian food, etc.
5. Geo-Targeted Keywords
Geo-targeted keywords, known as Geo keywords or Inferred keywords, are search terms that contain the name of the location. These keywords are focused on the location.
For example, biryani in Hyderabad, shoe stores in Delhi, etc.
It is useful for local businesses. If you offer bike repair services, add the name of your location to your service.
For example, the bike repair centre in Lakdikapool. This strategy will drive more traffic to your repair centre.
6. Seasonal keyword
These keywords become popular and spike during a certain period of the year. You can see high searches for these keywords during Christmas, Boxing Day, or Valentine’s Day.
People will search more for the word ‘raincoats’ during the rainy season
Boxing Day deals, Halloween costume for kids, etc., are the other examples of seasonal keywords.
7. Informational keyword
Searcher uses these keywords when he wants to find an answer to his question or information about a specific topic. He is not ready to make a purchase here. The main intention of the user is to gain awareness about the topic.
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8. Purchase intent keywords
These are search queries that show a user’s intent to buy a product. People type these keywords when they are ready to make a purchase. Targeting such keywords will lead to conversions. The search volume for these keywords is low, but they have a high conversion rate.
Buy used cars online, iPhone for sale, etc., are a few examples of purchase intent keywords.
9. Keywords with commercial intent
Users type these keywords to know more information about a product before making a purchase. The keywords include words like cheap, review, best, etc. It’s like an invitation from a customer as he is ready to make a purchase. Thus, it becomes important to target these keywords.
Best smartphones under Rs 10,000.
10. LSI Keywords (Latent Semantic Indexing)
These are the words that are highly co-related to your core keyword or topic. They can be synonyms or words with close relations.
Ex: Apple and iTunes, Samsung and Samsung Kies (these words are not synonyms but they are having a close relation)
If you are searching for a water bottle, search engines will also pull pages that contain water bottle opener, water bottle for kids, and water bottle holder, terms in the content.
Now, it’s your turn to pick the keywords that suit your brand and start implementing your strategy.
Note: John Muller said that there is no LSI keyword concept in SEO but we can find the resources on LSI keywords by top SEO blogs on the web.
This article is written by Keval Varun and edited by Digital John