Target Audience for Content Marketing

Learn who are the target audience and how to create user personas for your business. What are the tools to create user personas for your business?

1. Who are Target Audience?

According to Wikipedia Target Audience are

A target audience is the intended audience or readership of a publication, advertisement, or other messages. In marketing and advertising, it is a particular group of consumers within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

Let me explain Target Audience in simple terms:

If you are selling pens, students come under your target audience. People who may become your customer by buying your product or service in future.

2. What are User Personas?

User personas are fictional/real representations of your target audience. It helps you to understand with whom you are talking or writing.

Synonyms for User Persona

• Buyer Persona
• Customer Avatar
• Ideal Avatar
• Profiling
• Target Audience (TG)

3. Reasons to create user personas?

1. It helps you to understand both the existing and prospective customers.
2. It helps to understand the interests, disposable income and concerns
3. It helps you to communicate them clearly through content assets
4. It helps you in which social media platforms you need to choose and focus

4. How to create user personas?

Key Elements in Creating a User persona

1. Name – Name of the persona
2. Location – where is the persona from?
3. Age – How old is this person?
4. Gender – What gender is this persona?
5. Education Level – What level of education?
6. Job Title – What position does he hold?
7. Income level – All his sources of income ( Job and other sources of income)
8. Relationship – current relationship status
9. Languages – All the languages spoken by persona
10. Interests – Things that they like to do
11. Favourite websites – All the websites they frequently visit
12. Buying Motivation – what is the 1 factor that motivates
13. Buying concerns – What are the factors that are concerning

You can create a user persona manually by entering the data in a spreadsheet or use persona creation online tools. Hubspot has a tool called Make My Persona to create a user persona for you.

Remember, your user persona is not static, you can change it whenever you get new insights from your prospects and customers. Hence, the user persona is dynamic.

5. How to collect this information?

The information which we are putting in to create a user persona need not be 100% accurate. We can make assumptions and put information whatever we can put. As I said, it is dynamic. We can update it once a month once or bi-monthly. If you have existing customers, you can take their details to create them. You can call them and have a conversation that won’t sound like a survey or market research. Keep a pen and paper with you to write the insights and update the user personas. Facebook Audience Insights also gives data. Check Google Analytics Audience dashboard to get insights.

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