Currently, I have been using the mailerlite tool since 2017. Recently most of my subscribers asked me “which is the best email marketing tool?”, I shared a mailerlite review with them. Because I have been using mailerlite too for 5 years. Let’s begin
1. Why Email Marketing
When we talk about growing a business and building customer relationships, email marketing is always missed out. But according to statistics, the real cream lies here! You must be astonished to know that when it comes to digital marketing, email continues to be the top channel with 87% of B2B marketers and 77% of B2C marketers as top users for their audience.
Every business needs good returns in order to sustain and grow, just posting ads or gaining a good audience number will not last you much longer. In order to be the game-changer, you must try out smart ways to connect to your customers and build a relationship with them. Most successful marketers preach this formula of building customer relationships for the long run. While taking feedbacks and delivering quality service is one way of doing that, another backend technique that seems tiny but is highly effective is email marketing.
Personalization is the need of the hour, when a customer feels that your business gives them personal attention apart from delivering their choice of products, it builds a connection and makes them feel special. This extra effort that grabs their attention always serves the big race as they are surely picking you over others if need be.
To get precise results, it is always recommended to leave the work at the hands of the experienced instead of making a mess. With greater automation services evolving every day, email marketing tools have helped businesses gain ultimate advantage and accurate analysis. Let us review one such email marketing tool.
2. Mailerlite Email Marketing Tool
Mailerlite is an email marketing tool that provides businesses with a simple yet powerful email solution to help them grow. With a team of more than 100 employees of various specialities from across the globe, sharing a common passion to build a world-class product, the company believes in keeping it simple and works towards creating a product that feels good at every step of the way. Their main aim is to deliver clean design with easy to use content and top-class customer support that is available 24/7. Mailerlite email delivery rate is pretty high due to their server reputation and strict approval process before accepting any new customer.
3. Mailerlite Features
It allows you to pick from 4 types of email campaigns
1. Standard email campaign
This allows you to give the campaign a name, target a group of subscribers, and create an email to send them.
2. A/B spilt campaigns
Helps you optimize your emails. Mainly used for testing one email against another – whether it’s the subject lines, content, or form name for email campaign optimization.
3. Auto resend campaigns
Like a regular campaign, but now the campaign is sent again only to those who didn’t react to the first send. Handy to increase open rate and click rate.
4. RSS campaigns
Automate new campaigns going out as you put your new content on your website. Suitable for bloggers and low maintenance email newsletters. This saves tons of time for publishers who share content frequently.
Combining such fresh class features, they provide you with more than 60 FREE Email newsletter templates for the pro version. After choosing the template, now comes the email editor and this being the main playground, they offer over 20 pre-built modules.
All you got to do is drag and drop. A few fun features of this are video blocks with animated gifs, product feature blocks, countdown timers and survey blocks.
5. Mailerlite app
Mailerlite is having a mobile app (Mailerlite Manager) to monitor your campaigns on the go.Mailerlite Manager app
4. A must-try feature?
Well, they have 3 considerably great features which include;
1. Send preview:
This allows you to share a preview with colleagues before sending it to clients
2. Schedule sending:
You can prefix a time according to time zones. This is a great feature if your subscribers are from different regions of the world. If you want to send a campaign at 7 AM to your subscribers, all your subscribers will receive the campaign at 7 AM in their countries.
3. YouTube email embeds!
This allows you to embed a video from YouTube. How cool is that? It worth a try.
4. Website and landing page builder:
Mailerlite allows hosting landing pages and websites on their platform as well, giving you much higher exposure. As it offers you options to create a landing page from scratch, they also have paid availability of 30 premade templates to choose from.
Note: Building a website and landing page by taking hosting space will cost you at least 300 US$ for your business. If you use the Mailerlite tool, you will get these feature for FREE. The landing page tool helps you to create a landing page for your Google Ads, Facebook Ads and other content offerings.
The landing page settings include edits such as:
- Page title
- Google analytics integration
- SEO facility to add customised title and meta description
Your landing page will rank in Google organic results.
Not only do they help with customizing the landing page, but as well provide a website builder. It allows the usage of multiple pages with smartly designed templates, not demanding much work from you. We can say that this feature does save your pocket and increases functionality besides being highly user friendly.
5. Subscriber management:
Mailerlite has worked incredibly well on presenting the data in an effective manner, a few of their well-known features are as follows:
Segmentation is highly necessary as, for personalization to be delivered, each customer would need a different kind of mail according to their preferences. Sending all mails to all your subscribers would lead to a bad ROI and lower clicks. With mailerlite, you can build automated dynamic or static groups of subscribers and combine various segments as well.
2. Email analytics
Statistics such as list growth, average open, click rate and unsubscribe metrics can be used effortlessly. A cool add on is the automated removal of subscribers inactive for 6 months. This will decrease your bounce rate eventually.
3. Email Automation
This is great value for money as it includes solid triggers such as ‘when a subscriber joins a group’, or ‘when the link is clicked. Email automation is key in the entire marketing automation system.
These integrations are a sign of relief. They include connections for eCommerce and CMS systems, making your work 10 times easier.
Mailerlite WordPress plugin which helps you to create forms and integrate with your subscriber groups.
6. Mailerlite Academy
Mailerlte has comprehensive knowledge articles, video tutorials, blogs to educate you on “How to use Mailerlite effectively?”. Very recently mailerlite started Mailerlite Academy to educate you to step by step with the courses on email marketing. All the courses in Mailerlite Academy are FREE.
7. Mailerlite Pricing
1000 subscribers with 12,000 emails a month is FREE with access to most of the features. Anything additional needs payment according to the number of subscribers, these rates a highly cheap and reasonable considering the services they are providing. As a Mailerlite user, I am writing this, no email marketing tool gives these features at this much low pricing. Mailerlite is the most affordable and best email marketing tool.
Taking a stroll through all the features, I can strongly say that Mailerite is the best cost-efficient tool out there in comparison to strong competitors such as Mailchimp. Wide option base along with sleek functionalities and quick customer support 24/7 makes it the best deal for a beginner. If you’re a blogger or a freelancer this is your destination. However, for higher outreach, you can always combine the best of two marketing tools to gain advantages of both expertise.
8. Closing Lines
I given my candid review on Mailerlite. No other tool gives these many features at mailerlite cost. Evaluate the tool based on your budget, features and need.
If you are a freelancer or own a business and you are looking at growing your brand, feel free to contact me for a digital marketing course that will boost your brand reach.