How to Find the Right Niche for your Side Hustle

How to Find the Right Niche for your Side Hustle

how to find niche for your side hustle - digitaljohn blog

We are people who belong to an age that demands more. We are seekers, never settling for less and this is how we are running the marathon of survival. With money being a universal form of exchange of values and services, in order to achieve freedom and stability, we must aim at increasing our net worth.

Apart from monetary measurements, our net worth as an individual holds a lot of other criteria’s such as knowledge, contribution to society and the world, the purpose of life and achievements.

It is always helpful to have better self-worth and assets to carry along.

1. How can you add self-worth?

Everybody is very much worthy but what makes you different is your choice of going the extra mile. Extra mile includes having a side hustle apart from your main work or profession.

It could be for various reasons like to achieve more monetary stability, to make the best use of skills, for recognition, for the major good or just to keep one engaged.

A side hustle also has major gains to offer over a long term period. A side hustle can be a blog, YouTube channel.

2. How to find the right niche?

When you have decided to step up your game and invest your time by going out of your comfort zone, it must be worth it as well right?

So before you jump into your side hustle, ask yourself these questions.

A. Interest

  • What is it that interests me the most apart from my work or profession?

We always have that hidden talent or untapped hobby which remains hidden, this is your time to bring it out with a bang! Why let it go to waste, it is something which you already like doing. So you might as well benefit others with your talented services and benefit yourself with that recognition and extra money. It could be anything like Calligraphy, teaching, singing, art or even services.

B. Monetization opportunities

Check the monetisation opportunities before selecting the niche. So that you will understand in how many ways you can generate money by your side hustle.

These are the few ways to make money

  1. Google AdSense
  2. Memberships
  3. Affiliate Marketing
  4. Sponsor posts
  5. Creating Own Products (e-books, templates, online courses)
  6. Speaking Opportunities
  7. Influencer Marketing
  8. Selling Services
  9. Build a Business

Your ultimate goal of the side hustle can be building a business by it. So, don’t underestimate your idea, hobby, side hustle. test your idea in a selected niche and Go beyond it.

how to find niche for your side hustle - digitaljohn blog

C. Knowledge

  • Do I have enough knowledge and information about this niche?

When it comes to choosing your niche, you need to make sure that you are the best at it. Not having enough information or knowledge can lead to setbacks and it will lower your confidence. But if you are very much interested but lack knowledge, you can always learn if you have access to the resources needed.

  • Will I have to invest?

Some startups or side hustles need no investment in monetary terms but depending on the niche you select, you might need some form of investment. If not monetary, you will have to invest in building awareness, promoting and getting clients.

  • Even if you are knowledgeable and have a good investment for your niche, do I know how to create awareness and keep the side hustle going? / Even if I’m knowledgeable and have a good investment for my niche, do I know how to invest?

What’s the point of having the best knowledge and skills when they don’t reach your audience? Don’t you worry, if you have managed to decide your niche and are positive about making a side hustle, we will help you with digital set up (which would be your biggest investment) and guide your hustle to a bigger platform where it can reach its maximum potential.

We know that nothing easy comes from comfort zones, to achieve we need to step out of our comfort zones. Since you are already doing that by choosing your side hustle, we are here to go the extra mile for you and help you transform this hustle into your golden opportunity with our live online training and guidance.

Let us hustle together! Contact us for further guidance and offers.

Contact us by email: [email protected] or Whatsapp me: 9573439404

D. Useful resources

Read the story of Gowardhan, how he started his side hustle and monetized it

Read the story of Meghana, how she started her side hustle and monetized it

How to find the Niche (5 step formula by Forbes)

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Written by
Digital John
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Digital John

Digital John is a Content Marketer in Digital Marketing. Also Digital Marketing Trainer,  Vernacular Blogger, YouTuber with qualified Management education in Marketing Specialization from Vanguard B-School. He won Best Digital Marketing Blogger in India Award in 2018 from Feedspot.


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