How to Become a Content Writer

How to Become a Content Writer

How to Become a Content Writer in India
How to Become a Content Writer in India

How to Become a Content Writer?

Communication is the string to your pearls. When you have highly valuable pearls to offer, firm support like effective communication acts as your string. Business is a versatile skill, it needs to be configured with great analysis and implementation. You can think of it as a building, various elements are working to make it stand. Now, consider the outlook as your content. Only when the building looks attractive from the outside with great visuals, you would gain some interest in visiting and knowing what it offers. A messy outlook or poorly finished work gathers unwanted or no attention.

Content writing is your business magnetic pull and it needs to be perfectly done to grab prospects attention. When a content writer understands the value these words hold for a business, that is when they truly become a valuable content writer. It involves providing relevant content that directs at a specific target audience. It can include blog posts, articles, website content, product catalogues, content for specific platforms or professional writing with newsletters.

How to become a content writer

A major need for businesses is communication that is effective. Even if you have the world’s best product but are not able to convey the uses and its need then the world would turn a blind eye to it. Operations, manufacturing, marketing can be your strong pillars but what’s holding them from approving the efforts is the content that your present.

When a customer purchases a product, it is not just one step of buying that is involved. It includes a chain of steps and the first point of contact is your content. When this is not maintained ideally, it is difficult for the other steps to take place.

These are the points and values a content writer needs to keep in mind. Apart from this, there are various assets and skills that need to be focused on by directing them towards the right objectives. Eagerly sit up, to dive deep into the understandings and requirements for how to become a content writer. As complex, it might sound, with the right steps it is easy to implement. Presenting to you the right way to do it.

1. Explore

Of the various fields out there why do you want to do content writing and are you fit for it? The answer to these 2 questions is your first step, considering interest as the answer to your first question would be ideal. Even if you don’t seem fit, you can always work your way up. Every bodybuilder worked from scratch, no one is born with expertise and this applies to content writing as well. Figure out your writing style, your area of interest and carry out a feedback run. Good feedbacks make you all set to start the process, criticism gives you the areas of improvement making you better at approaches.

How to Become a Content Writer in India

In this journey learning never stops, as to produce content you will need to consume content. It is a continuous loop. So, to stay in this loop, you must be all in to explore and consume high volumes of content from which you would filter and create the needed content. Do keep in mind that copy-pasting will only lead you to the exit door. A career in content writing is promising and there are plentiful flexible options like freelance content writing.

2. Practice content writing

Practice makes a man perfect, it makes your writing supreme as well. Generate ideas and collect topics to write about, you can also write multiple pieces on the same topic to map your flexibility and tally your skillsets. Since you are looking at making it a profession, you need to take serious steps to develop habits that support its growth. A few steps that help you with understanding how to start content writing are:

  • Discipline, writing a piece every day.
  • Find your favourite spot, writer’s spot.
  • Collecting information about courses, sites and resources that add to your writing and making the best use of them.
  • Keeping a writer’s box ready, a writer’s box includes high-quality words and phrases with synonyms for the same. This personally helps me when I get saturated with a new generation of words or styles.
  • Making a schematic way of keeping a tab on the amount of work to be done, deadlines to meet or follow-ups to be done. This helps to avoid missing out on important things and gives a touch of professionalism.

These are general points that can be followed, you can always create new styles and practices to add on. If there is some practice that you already follow that has helped you as a content writer, please do comment below and let us know.

3. Content Research

There is every possible information available on the internet, you name it and there are multiple sources already present. In such a situation, only extensive research will help you to understand all aspects of the topic and deliver the same information with a better view or perspective. As a writer, when you carry out the research you need to find the hidden messages and highlight them.

Research also includes steps, you cannot expect to get the required information by just random research. There is a way to be followed.

  1. Understand what the client needs, ask for their preferred references if any and prioritize the source from there.
  2. Carry multiple search runs, do the necessary algorithms and carefully select and pick the right amounts of information from the right place. It is like making a flower bouquet, to make it look good you should select the perfect combinations in the right amount and not make it repetitive.
  3. Some points are highly repetitive, but some points are important and hence they are repetitive. Understand the difference and in both cases, find a way to present that piece of repetitive information in a comprehensive way with ideal size.
  4. Run through competitor’s sites and decode their style of writing, make sure to not repeat their style and write in a way that reminds your readers nothing of them. Pick what they have missed out and use it as an opportunity to present it to your audience.
  5. Make a note of useful research sites and links and save them, even when not work if you come across an informative or quality piece of writing, save it. This way create a writer’s research bank, that will keep the ideas flowing.
  6. Understand what the writing needs to be on the top, such as keywords, SEO, usage of optimized keywords. Having an idea of the process that ranks pages or writings is also useful.

4. SWOT Content Analysis

This includes finding your strengths and weaknesses and accordingly understanding the opportunities and threats associated with them. While practising writing, we might not be perfect in all forms, but we might have certain extremely strong areas as well. For example, you might be good with words but your research might be not to the point. By identifying these strengths, you can present them strongly and market yourself accordingly for greater pitches.

For the weak areas, instead of ignoring them by carrying out this analysis you can always work on it and make sure it doesn’t lead to negative consequences.

Work more on your strengths and use them to your advantage while dealing with a client. Highlighting strengths gives the client a sense of confidence and builds trust for your work. Make sure to always back it up with evidence, just plain talking will not suffice. Keep your best work ready in the best presentable way to strike the best deal. If need be you should be able to write a fresh piece as well according to the client demands and while doing this, try to direct the topic or style towards your strength.

5. Creativity and rest all things to add into the package

Over time, just research and formulating will not give desired responses and people might get bored as well. To avoid this and to keep healthy reviews you need to add in that splash. Try new styles of writing, do not make it monotonous. Making simple changes such as even font style or size changes does create a huge difference. It gives freshness to your writing, we do keep changing our bedsheets from time to time, so why not this.

Moreover, having the same writing style makes your impression a dull one. A quality writer would always be skillfully adaptable and able to produce better styles whenever.

Apart from this, a few points that can be worked upon depending on personal preferences are:

  • Feedbacks: This can change your game and help you deliver relevant work. Feedbacks are a way of knowing that you are on the right track.
  • Marketing yourself, self-promotion and requesting your clients to refer your work or review it.
  • Developing packages and creating a website that lists your services.
  • Using LinkedIn to gain new clients.
  • Actively sharing your work across social media platforms to gain attention and trust.
  • Networking is one main step you do not want to miss out on.

How to become a content writer is one question that can be answered in numerous ways, every successful content writer has their own way and steps that they followed. Copying them will not guarantee you success, so I can strongly say that is a personal journey for every writer out there. Try your methods and with dedication, you are sure to achieve great success. Once you manage to be a successful content writer, which I’m sure you will, counting your presence here, please do write your article as well. Let the chain survive and produce better opportunities for writers and businesses.

To be remarkably good and achieve the greater good, give us an opportunity to help you through this process and guide your path to success. Contact us for precise courses on content writing and blog writings for better value assets.

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Written by
Digital John
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Digital John

Digital John is a Content Marketer in Digital Marketing. Also Digital Marketing Trainer,  Vernacular Blogger, YouTuber with qualified Management education in Marketing Specialization from Vanguard B-School. He won Best Digital Marketing Blogger in India Award in 2018 from Feedspot.


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