While deciding to hire a copywriter for firms do check on these five pointers which can save any sinking company and help beat the competition in order to sustain. Companies can see a major change in the trend if a great copywriter is hired. All the best and I hope you get a great writer.
1. Effective Usage of Words
Focus on hiring by conducting a simple test. To begin with, give any simple topic to the writer and ask him to write at least 300-400 words. Based on which this skill can be easily assessed. If an essay is written with a minimum error and maximum passion to up-sell a brand (assuming you gave your own brand as the topic)then you have found the right person. Hire him right away.
It is not very tough to find a great copywriter but it is tough to retain the person for a long time. After you find the best resource do retain him as long as possible because the customer pattern is easily understood by the person who started the branding for you. Of course, Let me explain that to you. There is a proverb in English – Talk less and work more. A copywriter is someone who works as a salesperson. Here he might talk very less with you but virtually he speaks all over the internet with his / her words for your brand. So the writer must be very smart with the usage of words on the internet. Any mismatch or incorrect usage of a word can really hamper the image of the company. Any written verse must be flawless on the internet. It is because he is playing with a wide range of customer base who gets access to all data with a single click. In order to be more efficient if the writer adheres to the conventional techniques, he would not be reaching many customers. To fill the gap he must be catering to the needs of the clients by making a very effective choice of words and being trendy in usage.A copywriter is someone who works as a salesperson - #copywriter Click To Tweet
2. Show don’t tell
I don’t know if most of you really understand the meaning of these three words which I used in this pointer. It would be wise on my part to explain to you the rhetorical usage. The most popular saying “Show, Don’t Tell” comes from a quote often attributed to Anton Chekhov: “Don’t tell me the moon is shining; show me the glint of light on broken glass.”Hope you got it now! The writer must be a very genius in showing what he/she meant by the words used in his write up. He needs to mix up his sales emotion through his words to grab the attention and must help generate leads for the company.
Also Read: What are the Different Types of Copywriting?
3. Sensory Description
I know I am making it rough for finding the apt person; however, there is always someone who is passionate to create advertisements, blogs, branding etc. with all of his senses. Once you get that kind of person who immerses readers with his mesmerizing lines, that is when you are safe in this competitive world. So be all ears to listen while hiring a writer.
4. Language Expert
I can’t assure you that we can always get a language expert with valid credentials for this role; however, if you find a person with absolute talent and even if the person may not have academic support do hire him. I personally saw so many people who could not write well despite being PhD holders. It is not always the academic credentials which matter rather the acumen and passion which matters.
5. Five Point Someone
I just used this title to emphasize that our writer could be someone with a lot of passion for his role in writing and creating a brand for our company. The one who has control over the standard written English structures, task response, fancy vocabulary and ideas is someone whom we are looking for. Try to find the one with these qualities.
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