Many students and working professionals asked me “What skills I need to become a digital marketer”. I have done some research work and added a few skills to become a successful digital marketer. The Main Source of this post is Sorav Jain. He is one of the renowned digital marketers in India. He has his own digital marketing agency (echoVME) in Chennai, India.
Content creations skill is the most important skill to become a digital marketer. The majority of the jobs in the digital marketing field are available in the content creation category. Yes, if you can create quality content, your job is done. English language skills are crucial. You don’t have to be William Shakespeare. But, your English should be understandable by the readers who read your content on the web. Like this article.
If you don’t have Content creation or writing skills, DON’T WORRY. I will tell you how I developed my writing skills now. In 2016 I was not a blogger. But, I have a fair amount of knowledge of computers and technology. Because I am a Hardware Engineer and studied about Networks and Servers as well. I went to the Quora website and created my profile. I started answering Hardware and Internet-related questions. My answers were short and had few lines in the beginning. Slowly I started writing long answers. This gave me confidence in WRITING on the web. I started this blog in 2017 and writing on topics that I am familiar with. You can easily find grammatical mistakes in my articles. Yes, I have been learning now. If you understand this post by reading it. That means I have communicated well.
I purchased The Adweek Copywriting Handbook. It’s an ultimate guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters Joseph Sugarman. Published by Wiley
I recommend you buy this book. Your writing skills will cement after reading this book.Start working on Writing and Copy Writing Skills Click To Tweet
You don’t have to be a developer. No need to learn HTML, CSS, Web Designing, Web Programming and other Website Creation software. But, You should understand how WordPress works. Once if you start blogging on WordPress. Eventually, you will understand everything practically as per the time.
Do not confuse WordPress.com and WordPress.org are different. don’t create a website on WordPress.com. Buy a domain name on your name from any domain registration companies like GoDaddy, BigRock, etc., It costs around 500 Rs for registration. Then, you buy hosting from a hosting service provider.
Personally, I registered my domain on GoDaddy and purchased hosting from VapourhostWordPress doesn't require any coding skills. Click To Tweet Design and Develop a Blog on your own on #WordPress Click To Tweet
3. Graphic Design
Yes, you don’t have to be a graphic designer.
But, Yes! you should understand and analyze how visuals work.
colours, fonts and choosing the relevant images from stock photography websites, need to know the dimensions of the posters for social media websites.
No need to learn designing software like Photoshop, Illustrator, InDesign and Corel Draw.
We have a free tool canva. Through canva, you can create awesome posters for your blog.
I know all the designing software. I use those software and canva tool as well.Learn Basic Graphic Designing skills from Canva Click To Tweet
4. Data Analysis
You don’t have to be a certified Analytical Specialist. Don’t do a BIG DATA course.
But, Yes! You should understand how A/B split testing works. You can experiment on your blog with Google Analytics. It’s very easy. You need basic quantitative aptitude skills.Get Google Analytics integrated with your Blog. Click To Tweet
This is not a skill. But, still adding.
If you are not passionate about digital marketing, you cannot drive digital marketing.Digital Marketing is not a one-time learning thing! Click To Tweet Learn Everyday! Subscribe to some popular Digital Marketing Blogs Click To Tweet
Innovation matters.Learn digital marketing by doing! Click To Tweet
It’s easy to learn about various techniques. But, the actual learning happens when you put that into practice.
6. URGE to Learn
Digital Marketing is evolving and it changes overnight. You need to learn every day! evolve every day!Tip: Follow some great online resources. Click To Tweet
Thank you for reading this blog. Leave a comment if you have any query.
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