14 Digital Marketing Modules

14 Digital Marketing Modules

Digital Marketing Modules

Knowing the digital marketing modules helps you to get a complete overview of the digital marketing field. It helps you to make an informed decision in evaluating the digital marketing course and to find your area of interest

Survival of the fittest has been the proven path of evolution. To survive in any field, we need to be not only fit but the fittest, the cut-throat competition demands us to give our best in every field. Similarly, when it comes to digital marketing, people utilize vague ideas and formulas to achieve their target. To stand apart is one thing, to make a mark is another.

With the following modules of digital marketing, there is a guaranteed business class ticket for your flight of success.

Hop on, let me understand the Modules that will help you Mark yourself from the rest, giving you an upper hand in this game.

1. Core Digital Marketing Modules

  1. Search Engine Marketing
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Content Marketing
  5. Email Marketing
  6. Web Analytics

Digital Marketing Modules

2. Other Digital Marketing Modules

  1. App Marketing
  2. Affiliate Marketing
  3. E-commerce Marketing
  4. Personal Branding
  5. SMS Marketing
  6. Blogging
  7. Facebook Advertising
  8. Marketing Automation


3. Content Marketing

Content Marketing is the centric part of digital marketing. Without content, there is no digital marketing. Even in traditional marketing also, Content is the Key. Content can be in the form of text, video, audio and infographics. Nowadays, companies educate their target audience through content by having a blog, YouTube channel which contains several articles and videos regarding the company’s product and services.

4. Search Engine Optimization (SEO)

SEO is to rank your web pages on top of the search engine results when people search for specific keywords. SEO is not one day of work. It’s a continuous process. Search engines pick quality and relevant content to show in the SERP (Search Engines Results Page). Optimized content always takes a better position in Search Engine results. Search Engines won’t charge to show the organic (free) results.  Becoming an SEO specialist is also one of the careers in digital marketing.

5. Search Engine Marketing (SEM)

SEM is the place where you invest to show your results on Google for particular keywords. This is not free. It is paid. This is the biggest revenue source for search engines. Google has a lion’s share in Search Engine Marketing. Google, Bing, Yahoo, Baidu (In China) are the preferred search engines for marketers to advertise.

  • Search Ads
  • Shopping Ads
  • Display Ads and
  • Video ads on YouTube

comes under Search Engine Marketing.

6. Social Media Marketing (SMM)

SMM is advertising on social media websites or mobiles apps. Facebook, Instagram, Twitter, LinkedIn, etc., websites can be treated as Social Media websites and apps. Marketers can run ads on these social media websites and apps. Social Media Organic reach is almost dead now. Better you run ads to reach more audience and drive them to the website through social channels.

To run ads on Facebook, you need a Facebook Page.

Similarly, you need a company page on LinkedIn to run ads on the LinkedIn platform.

On Instagram, you need to switch your personal account into a business account.

7. Email Marketing

Email Marketing is marketing through Emails. Email marketing is one of the key modules in digital marketing. Why because, It comes under permission marketing and interacts as one-on-one communication. Earlier, Email marketing was like bulk SMS. sending a single mail to many people. But, now it has changed a lot.

Email Marketing is also now personalized with workflows and Email automation. There are many Email marketing tools on the Internet. Currently, I am using Mailerlite Email Marketing software for my E-mail Marketing.

8. Web Analytics

Web Analytics is the backbone for digital marketing. Web Analytics gives data about how the website is performing. How many users are visiting the website? Which device users are using to browse the website and other data will be provided by the Web Analytics software. The majority of the bloggers and companies use Google Analytics (GA) products for Web Analytics. We have other advanced Web Analytics premium tools as well. Based on the need, we can use those tools.

9. App Marketing

Apps are like clothes these days, everybody has them and makes use of them. It’s a part of their daily life which makes their life simpler. I call this your Personal Genie, fulfils your wishes with just the touch of your hands.
Now, a smart marketer is the one who makes the right use of this genie. It’s like an addiction, the more a person’s wishes are fulfilled by the genie the more they use the genie. Replace the genie with your app and you will see magic.

What is this App marketing?

It is the usage of App to engage customers and audiences on your personal platform. It allows you to be a part of every step that the customer takes. Following the right steps and identifying the right target audience, your app could get you the desired results.

There are various steps such as:

– Acquisition, getting them to download your app.
– Activation refers to the customers first or initial interaction with the app which could be a registration or even a purchase.
– Retention involves making your app their destination.

10. Affiliate Marketing

Affiliate marketing is the escalator to your destination. Whilst others are struggling with the climbing, this module will ensure you a smooth ride to the top.

Let us understand how. An important principle that a leader follows is the division of labour and worship of time. So, by incorporating this module you will be able to focus on better tasks while also achieving better audience drive. Isn’t that what you want? How does this happen is that the marketing responsibility is handed over to a third-party user who meets your demands to meet their demands from you.
Choosing the right affiliate is equal to hitting the right branch, brings the best fruits to your basket.

Affiliates which also means to connect or attach involves the following:

  1. The merchant
  2. Network
  3. Publisher
  4. Customer

11. E-commerce marketing

Ecommerce marketing gives your store the power to reach all destinations possible, not having to regret the limitation of distance and the possibility of missing out on potential customers.

This includes setting up an online store for your products and allowing your customers to take advantage of couch shopping. It makes your brand up to date and gives you a wider reach. This is the real definition of Smart evolution. With hardly any disadvantages, this module if executed the right way can get your company to reach soaring heights.

The types of Ecommerce marketing are;

  1. B2B: Business to business
  2. B2C: Business to consumer
  3. C2B: Consumer to Business
  4. C2C: Consumer to Consumer

12. Personal Branding

Regardless of a person’s age, we humans are always attracted to stories and they tend to catch our attention.
Personal branding is a way of telling the world your purpose or your story in a way that makes it easy for them to distinguish you from the rest. It can be related to giving life to a character, by giving life you increase its value.
This involves dovetailing your image, the way you want people to perceive you and it allows you to not only communicate but also comprehend with your customers which makes all the difference and brings you the gift of loyalty from your audience

With countless tabs open in peoples mind and with never-ending options, Personal branding helps you create and conquer a place in your customer’s mind.

13. SMS Marketing

This works just like your alarm, constant remainder of existence. This can be understood as that kid that always follows you, but who can also turn out to be very helpful. The trick here is to choose the right words that catch attention.

This module includes sending Text messages to already registered customers to benefit from them with offers, deals and promotions. Through this, your company can gain huge customer loyalty by engaging with them through texts and constantly reminding them of your existence, and also making them choose you over your competitors.
It must be noted here that overuse of this module could also make you lose a loyal customer due to annoyance. So, run your decision tracks wisely with this and win the race.

14. Blogging

Blogging can be seen as the Instagram stories of the marketing world. This helps customers gain insight into the company and also share a unique relationship of friendship.

This tool involves joining the dots to your destination by the use of stories, articles, infotainment as your torchlight. A perfect blogger must learn to draw attention and maintain enthusiasm with dedicated consistency. Pen pal but just like a one-sided love affair is what blogging is, for you to take the best advantage of this you must make them fall in love with your words.

Usage of pictures and a style of writing that pleases the right audience and target groups along with some suspense now and then can be a quick way to keep them anchored to your website. I would say, “blog, blog and blog so that they log, log and log into your website”.

15. Facebook advertising

Who doesn’t know Facebook? This platform has the highest number of users recorded. With literally more than half the population present on this tool, you can make the most out of it by marking your presence and by gaining followers.

Enhancing your Facebook page for your company allows you to market your products to a higher audience and also market along with customer engagement. Conducting contests, understanding customer needs, replying to consumer needs and getting feedbacks can be done with ease through this platform.

You can go through the basics of Facebook Ads Manager and get started by connecting to potential and future customers. The best part about this module is that if done the right way, your customer can be your marketer.
My secret advice, not only follows trends but to be the trendsetter.

16. Marketing automation

This is the way of leading smartly and not just with hard work. Marketing automation involves using marketing software that takes over repetitive tasks and does them with minimal errors.
Usage of bots and artificial intelligence comes into play here as they can do the right thing at the right time. By involving this module, your company can do multitasking and deal with various necessities at once thus increasing effective functionality. Smart usage can help you reduce dependence on manpower and also save more time.

Well, let’s not bombard you with over the rim kind of information. Until you process and try this with a definite success rate of some form, we will be more than happy to help you with more such crisp and useful knowledge. Let us be to your advantage.

Thank you for reading this article, leave a comment if you have any query.

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Digital John
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Digital John

Digital John is a Content Marketer in Digital Marketing. Also Digital Marketing Trainer,  Vernacular Blogger, YouTuber with qualified Management education in Marketing Specialization from Vanguard B-School. He won Best Digital Marketing Blogger in India Award in 2018 from Feedspot.


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